Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
نویسندگان
چکیده
منابع مشابه
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision about implementing innovations corresponds to the company. This paper is focused on the customers’ activity in open innovation communities. The aim is to identify the main topics...
متن کاملThe role of intuition in managerial decision-making: Islamic approach
Current theories argue that decision making is largely based on quick and intuitive processes.The results of study on topping organizations show that successful decision-makings are intuitive rather than rational. Therefore in recent years the issue of intuition and intuitive decision making as an effective management has attracted increasing attention in scientific circles and world-class rese...
متن کاملDecision Making on Open Innovation Websites
Firms are increasingly organizing virtual new product development (NPD) initiatives to solicit ideas and suggestions from external parties such as customers. While virtual NPD provides firms with unprecedented access to external knowledge, the diversity of input and participants also poses challenges to decision making. This study develops the concept of decision openness and examines whether m...
متن کاملManagerial Decision Making
111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 111111 000000 000000 000000 000000 000000 000000 000000 000000 000000 000000 000000 000000 000000 00000...
متن کاملCustomer knowledge management via social media: the case of Starbucks
The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. The paper uses a combination of qualitative case study and netnography on Starbucks, an international coffee house chain. Data retrieved from varied sources such as newspapers, newswires, m...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Technology Analysis & Strategic Management
سال: 2015
ISSN: 0953-7325,1465-3990
DOI: 10.1080/09537325.2015.1061121